You have decided to change the location of your business. Let’s say you are moving from your home office to a commercial space. Or, you are shifting from one city to another. Although you may be more concerned about the geographical aspect of the change, you should pay some attention to your digital assets. You need to update them so that they are in line with the changes that you have just made.
There are several reasons that could have motivated you to move to a new location. Maybe you want to streamline your operations, or you want to serve your target market more effectively.
In this digital age, failure to update online data about your business can be disastrous. We are going to look at the reasons why you should keep your local business data updated and how you should do so.
The type of data to update and reasons why it is important
According to a survey published by Search Engine Land, 82% of the online shoppers using smartphones conduct “near me “searches.
By analyzing the data from the survey, it comes out that potential buyers doing local searches are likely to buy from the local businesses. If your business happens to be visible on such search queries, the chances of getting customers are quite high.
What kind of online information about my business should I update after moving to a new location?
Here are some of the key data that you need to update after changing the location of your business and reasons why it is important to update them:
1. Your website should always have updated information
The first digital asset that you should consider updating is your website. Usually, your website has lots of information about your location. This means that as you move, you need to update it so that it gives accurate information about your new location.
Should I change the domain of my website? In most cases, there is no need of changing the domain. However, if you have moved from one country to another and you were using a location-based domain, you will have to update it. You will have to get a new country code top-level domain(ccTLD) to suit your new location.
You should also go through the web pages of your website and update the NAP (Name, Address, Phone Number). Such updates can be on your homepage, contact page, and any other page that was giving reference to your location.
Dive deep into the blogs and links which mention your location. If there are embedded maps on your website, update them so that they give accurate information about your new location.
2. Updating data on your local business accounts will boost your SEO
As a local business, you must be having accounts in different local business listings. These directories include Google My Business, Bing Places, Yahoo Local, and Yelp. Since these local business listings are location-centered, you need to update your information immediately after moving. This is important both for the purpose of SEO and to the internet users who are looking for your goods or services.
By updating the information on Google My Business, you will be improving your SEO visibility for the location-based queries. The same applies to Bing and Yahoo directories since they also have their respective search engines.
Do not ignore other minor business directories where you had published information about your business. Such listings include YellowPages, Business.com, Chamber of Commerce Freebase and even local newspapers.
The easiest way to find out sites where your business is listed is to use tools such as Yext. You may even consider using the services of an agency especially if you don’t have adequate time to do all these tasks.
3. Your social media keeps you connected with clients
Even as you focus on improving your local SEO, do not ignore the effectiveness of social media on local businesses. You should update all the information on your social media pages so that they are in line with your new location.
Social media platforms such as Facebook, Twitter, Instagram, LinkedIn tend to give vital information about your location. You should update them so as to make your business reachable to the locals. Do not ignore minor social media platforms such as StumbleUpon, and even local forums. They tend to have a sizable audience which may be interested in your business.
4. Announce on your Email marketing list
For years, email marketing has proven to be an effective communication tool for local businesses. It allows you to reach your customers directly. In case of changes in the business location, you simply need to send emails to your customers and inform them about your new location.
Whether you are running an eCommerce platform or a brick and mortar business, chances are you have an email list. With this list, updating your customers, subscribers and prospects will be a walk in the park.
Apart from the main message, you also need to update the signature of your email so that it gives information about your new location. The good thing about email is you can personalize it so that it looks more appealing to your customers.
Once you have updated all your digital resources, you should go ahead and announce the change of location on various digital platforms. Publish a blog post and share it on all your social media platforms. You may even consider creating a video to explain the updates then share it far and wide. By doing this, your customers and prospects will get news about the updates that you have made.
From this information, it is clear that changing your business location will be meaningless if you don’t update your online data. The two should be executed at the same time to ensure continued smooth operations.
While changing some data can be a smooth ride, there are other data that requires high levels of professionalism. One such technical task is updating your business information on Google My Business Directory.
In case you encounter some challenges in updating your information or you have forgotten your Google My Business password , let us do the job for you. We are always glad to help local businesses to keep their data updated.